POLICY FOR THE RESPONSIBLE MANAGEMENT
OF ARTISTIC AND CULTURAL MANIFESTATION

When it will use artistic manifestations as decoration produced and elaborated at the local level, regional or national ambit are used in their decoration, this will be use in a responsible way, considering the following:

• Identify and know through recognition visits the tangible and intangible assets of the commercialized destination at the travel agency (Local Gastronomy, artistic expressions, folkloric expressions, ancestral knowledge, Cosmo vision, languages, dialects, souvenirs, military buildings, educational buildings, public entities buildings, museums, historical places, assets of cultural interest, others).
• Use artistic manifestations of the commercialized destinations, with identification and clear messages of its origins.
• Avoid the use of artistic manifestation of the commercialized destinations, of which the origins are unknown.
• Avoid messages that generate distortion or confusion against to the origins of artistic manifestations.
• Promote the purchase and consumption of goods and services produced and marketed by local community of the commercialized destinations.
• Promote the purchase and consumption of goods and services produced and marketed by vulnerable population of the commercialized destinations.
• Prefer virtual promotion mechanisms and in the case of print, use paper with environmentally friendly or recycled components.